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Consultancy for luxury retail.

Consulting, training and coaching that turn your brand promise into what clients actually feel.

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Why SEBYS ThinkLab

The problem you see isn't always the problem you have. I look for the disconnect between what a brand intends, what its people do and what its clients feel. Then I connect the dots.

  • 20+Years in retail, commercial leadership and transformation
  • APACFrom regional strategy to frontline reality
  • 360°Client · people · journey · operations · performance
How I see a business

Four lenses. One picture.

The answer is rarely one solution. It's how the pieces connect.

  1. 01

    Client

    What are we trying to create?

    A boutique counter, a gift being wrapped
  2. 02

    People

    What must happen differently?

    Staff aprons hanging in a boutique back room
  3. 03

    Execution

    What makes it work every day?

    A neatly organised stockroom shelf
  4. 04

    Performance

    What tells us it is working?

    A notebook, pen and hourglass on a desk
Three ways in

The right intervention. Not the default.

All services
01

Consulting

Connect the dots. Solve the real issue.

An empty workshop room with chairs facing a flip chart02

Training

Turn learning into behaviour.

03

Coaching

Coach for performance.

Swipe
How we work

From insight to impact.

01

Diagnose

Find the real problem behind the stated one.

02

Design

Shape the solution around the behaviour that must change.

03

Activate

Bring it to life with the people who deliver it.

04

Embed

Build the routines that make it stick.

05

Measure

Track what matters, then refine.

Sarah Heng, founder of SEBYS ThinkLab
Sarah HengFounder · ACC Coach
About
Behind the lab

My value isn't what I know. It's how I think.

Twenty years between the shop floor and regional leadership across Asia-Pacific. Close enough to the frontline to see what really happens.

  • Certified CoachICF ACC
  • DiSCPractitioner
  • NLPPractitioner
  • EnneagramPractitioner
  • Design ThinkingPractitioner
  • Brands I've worked withGuerlain · Align Technology
Client voices

Trust is what others feel.

She is warm, tough and passionate about her coaching.

“With her it is a very safe space to explore self. I worked with Sarah on how to motivate my team and she helped me enormously… to find great strategies to navigate something that mattered a lot to me. The sessions helped me learn about how to identify my priorities… and have the courage to change the things that need to be changed. I thoroughly recommend Sarah for coaching with impact.”
Paromita GhoshAssociate Director, L&D · Cognizant

I do see positive changes in my team members after the coaching sessions.

“When I checked in with my team members, they gave good feedback that Sarah was very professional…, and was able to make them feel safe to share their thoughts and feelings. I got to know more about Sarah when I was looking for ways to develop my team both professionally and personally.”
Elyn YapManager, iTero Operations · Align Technology

Her questions are sharp and focused. They challenge me to think deeply about my assumptions.

“She has a strong presence and holds the space for me to explore the meaning of my thinking…… I particularly appreciate her ability to bring me to explore different perspectives. You will be amazed with what you get out of the session.”
Lilian LuiOrganisational Coach · CX Strategist

It left me with immense learning about myself, and opened up possibilities for great transformation.

“I loved her presence and listening…… She was very patient throughout and partnered with me to give the space of complete creative thinking.”
Aditi SinghBanker, Credit · ICF PCC
Start a conversation

Don't start with“What training do we need?”Start with“What are we trying to change?”

Start a conversation

That's usually where the more interesting conversation begins.